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Experimentation Works
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基本介绍
作者: Stefan H. Thomke
出版社: Harvard Business Review Press
副标题: The Surprising Power of Business Experiments
出版年: 2020-2-18
页数: 256
装帧: Hardcover
ISBN: 9781633697102
书本简介
When it comes to innovation, relying on intuition won't cut it anymore. Whether it's improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. This is especially true in the online world, where predicting customer behavior is virtually impossible.
Managers can, however, discover whether a n...
作者简介
Stefan Thomke is the William Barclay Harding Professor of Business Administration at Harvard Business School. He has worked with global firms on product, process, and technology development, organizational design and change, and strategy. He is a widely published author with articles in leading journals such as California Management Review, Harvard Business Review, Scientific A...
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